B
Evidence Grade B
Graded
under review
Safe to Cite
Current
12%
12% -- top sponsored link first click rate for B2B searchers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Enquiro
Primary
Tier B
http://b2b-seo.com/index.php/b2b-search-marketing-seo-or-ppc/ ↗
Source Article
B2B Search Marketing: Is SEO Or PPC Most Effective?
Original Research
Enquiro
· Original study ↗
Methodology
From Enquiro B2B search behavior study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B searchers: 12% top sponsored link first click rate. Source: Enquiro (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-searchers-top-sponsored-first-click
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-searchers-top-sponsored-first-click" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- top sponsored link first click rate for B2B searchers<br><small>Source: Enquiro (2026) · <a href="https://lighthousedata.io/data/b2b-searchers-top-sponsored-first-click" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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