B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55%
55% -- sales outsourcing adoption rate for B2B companies (2023)
In 2023, 55% of B2B companies leveraged some form of sales outsourcing.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
martechdo.com
Primary
Tier C
https://martechdo.com/outsourced-sales-solutions/ ↗
Source Article
Unlocking Growth: A RevOps Guide to Outsourced Sales Solutions
For a RevOps leader, an outsourced sales solution functions like the cloud computing of your sales department. It’s an on-demand service that provides access to specialized talent, technology, and scalability without the heavy upfront investment of hiring. This is more than just contracting a few ex…
Original Research
martechdo.com
· Original study ↗
Methodology
Cited without named source
Methodology documented
Segmentation
IndustryB2B
Company SizeMid-market
RoleAll marketers
Cite this stat
Plain Text
B2B companies: 55% sales outsourcing adoption rate. Source: martechdo.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-sales-outsourcing-adoption-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-sales-outsourcing-adoption-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- sales outsourcing adoption rate for B2B companies<br><small>Source: martechdo.com (2023) · <a href="https://lighthousedata.io/data/b2b-sales-outsourcing-adoption-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.