B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
3.6%
3.6% -- employee referral to deal conversion rate for employee and customer referrals (2023)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3.6%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
90
Methodology
45
Freshness
84
Source
Salesforce
Primary
Tier A
https://www.salesforce.com/blog/b2b-sales-benchmark-research-finds-some-pipeline-surprises-infograph… ↗
Source Article
B2B Sales Benchmark Research Finds Some Pipeline Surprises [INFOGRAPHIC]
Implisit analyzed the pipelines of hundreds of companies to discover the channels that deliver the highest conversion rate. Are you focusing on the right channels?
B2B sales processes are complex, with myriad stakeholders and prolonged decision cycles. That’s why it’s hard to know from the top of yo…
Original Research
Salesforce
· Original study ↗
Methodology
Analysis of anonymous aggregated lead data from hundreds of companies
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
employee and customer referrals: 3.6% employee referral to deal conversion rate. Source: Salesforce (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-sales-employee-referral-to-deal-conversion-rate
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<blockquote cite="https://lighthousedata.io/data/b2b-sales-employee-referral-to-deal-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.6%</strong> -- employee referral to deal conversion rate for employee and customer referrals<br><small>Source: Salesforce (2023) · <a href="https://lighthousedata.io/data/b2b-sales-employee-referral-to-deal-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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