B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- expansion share of new arr for B2B SaaS companies (2026)
In Benchmarkit's 2026 benchmark report, expansion revenue accounted for 40% of all new ARR at the median.
- Median figure reported in a benchmark report
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Benchmarkit
Primary
Tier C
https://www.kugamon.com/resources/subscription-management-what-is-it ↗
Source Article
What Is Subscription Management? The Definitive Guide (2026)
What Is Subscription Management? The Definitive Guide
A subscription term as Kugamon runs it. Every step is a record in your org; the renewal is in the pipeline from day one.
Subscription management is the set of processes and technology that B2B companies use to sell, track, modify, and renew recur…
Original Research
Benchmarkit
· Original study ↗
Methodology
Median figure from Benchmarkit 2026 benchmark report, as cited by Kugamon
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B SaaS companies: 40% expansion share of new arr. Source: Benchmarkit (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-saas-expansion-share-of-new-arr-2026
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<blockquote cite="https://lighthousedata.io/data/b2b-saas-expansion-share-of-new-arr-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- expansion share of new arr for B2B SaaS companies<br><small>Source: Benchmarkit (2026) · <a href="https://lighthousedata.io/data/b2b-saas-expansion-share-of-new-arr-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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