B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
35%
35% -- email reply rate for B2B SaaS cold outreach (email + LinkedIn) (2021)
A B2B SaaS campaign using LinkedIn and Email achieved a 35% reply rate.
- Title claim without detailed methodology or statistical sample context in snippet
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
White Light Digital Marketing / Morgan D. Williams podcast
Primary
Tier C
https://www.morgandwilliams.com/125-b2b-saas-linkedin-and-email-75-open-rate-35-reply-rate-and-5-mee… ↗
Source Article
#125: B2B SaaS: LinkedIn and Email = 75% Open Rate, 35% Reply Ra…
July 22, 2021
#125: B2B SaaS: LinkedIn and Email = 75% Open Rate, 35% Reply Rate, and 5% Meeting Book Rate (Brie Moreau)
Brie Moreau is the Founder and CEO of White Light Digital Marketing. White Light Digital Marketing is the anti-agency: a smart, lean, remote league of e-commerce entrepreneurs who…
Original Research
White Light Digital Marketing / Morgan D. Williams podcast
· Original study ↗
Methodology
Benchmark cited by Brie Moreau in podcast episode title; methodology not described
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B SaaS cold outreach (email + LinkedIn): 35% email reply rate. Source: White Light Digital Marketing / Morgan D. Williams podcast (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-saas-cold-outreach-reply-rate-35
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<blockquote cite="https://lighthousedata.io/data/b2b-saas-cold-outreach-reply-rate-35" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- email reply rate for B2B SaaS cold outreach (email + LinkedIn)<br><small>Source: White Light Digital Marketing / Morgan D. Williams podcast (2021) · <a href="https://lighthousedata.io/data/b2b-saas-cold-outreach-reply-rate-35" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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