B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
27%
27% -- share of buying time spent on independent online research for B2B SaaS buyers (2025)
B2B SaaS buyers spend 27% of their time in the buying process doing independent research online according to Gartner.
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Lighthouse Research Team
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Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://t2marketinginternational.com/daily-minute-master-series-april-8-2025/ ↗
Source Article
Daily Minute Master Series
April 8, 2025
by Corey Padveen
Marketing News and Updates
Google Outlines Evolving AI process in Business Listings, Search, and More
Google has shared an overview of how it’s increasing its usage of AI-based systems to detect fraudulent business listings, improve Search, a…
Original Research
Gartner
· Original study ↗
Methodology
Cited from Gartner research in a marketing news roundup; original methodology not stated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B SaaS buyers: 27% share of buying time spent on independent online research. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-saas-buyers-independent-research-time
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<blockquote cite="https://lighthousedata.io/data/b2b-saas-buyers-independent-research-time" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- share of buying time spent on independent online research for B2B SaaS buyers<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/b2b-saas-buyers-independent-research-time" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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