B Evidence Grade B Graded under review Safe to Cite Current

21%

21% -- b2b saas average win rate for B2B SaaS companies (2026)

Name: B2B SAAS Average Win Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-18

2026 · Warmly

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Attribution: Warmly View source

Lighthouse Research Team

Last verified: 2026-08-18 · How we verify data →

Source verified Evidence graded

Value

21%

Unit

Percentage

Data Vintage

2026

Entity

B2B SaaS companies

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

68/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

Warmly Primary Tier B

https://www.warmly.ai/p/blog/warmly-engagement-insights-outreach-apollo-salesloft-crm-retargeting ↗

Confidence: 28/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Supercharge Outreach, Apollo, SalesLoft & More With Warmly's Contextual Website Engagement Insights

Identifying your website visitors isn't enough. What matters is knowing who they are, what they viewed, and how to follow up - automatically and effectively. Warmly turns anonymous website traffic into contextual, behavior-rich signals that flow directly into your CRM and sales engagement platforms …

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2026-08-18

learn.g2.com https://learn.g2.com/

2026-08-18

Original Research

Warmly · Original study ↗

Methodology

Source: The Digital Bloom

Segmentation

IndustrySaaS Company SizeAll sizes RoleAll marketers Channelcontent

Cite this stat

Plain Text

B2B SaaS companies: 21% b2b saas average win rate. Source: Warmly (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-saas-average-win-rate

HTML Embed

<blockquote cite="https://lighthousedata.io/data/b2b-saas-average-win-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- b2b saas average win rate for B2B SaaS companies<br><small>Source: Warmly (2026) · <a href="https://lighthousedata.io/data/b2b-saas-average-win-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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