B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- share of b2b sales reps spending 1 to 14 hours weekly customizing content for B2B sales reps (2021)
70 percent of B2B sales reps spend between 1 and 14 hours weekly customizing content for their buyers.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier B
https://geobrava.geoactivegroup.com/2021/04/b2b-tech-procurement-post-pandemic.html ↗
Source Article
B2B Tech Procurement: The Post-Pandemic Reality
As an example, changes within the commercial procurement arena demand radical new thinking.
Forrester’s “2021 B2B Buying Study”, with more than 950 respondents from around the world, reveals significant changes in business-to-business buying behavior. Their study findings show how buyers navigated t…
Original Research
Forrester
· Original study ↗
Methodology
Forrester research cited in article
Methodology documented
Segmentation
IndustryB2B
RoleB2B sales reps
Cite this stat
Plain Text
B2B sales reps: 70% share of b2b sales reps spending 1 to 14 hours weekly customizing content. Source: Forrester (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-reps-content-customization-hours
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<blockquote cite="https://lighthousedata.io/data/b2b-reps-content-customization-hours" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of b2b sales reps spending 1 to 14 hours weekly customizing content for B2B sales reps<br><small>Source: Forrester (2021) · <a href="https://lighthousedata.io/data/b2b-reps-content-customization-hours" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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