B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72%
72% -- share of time spent on non client interaction activities for B2B sales reps (mid-market, intuition-driven segment) (2023)
Old-fashioned and intuition-driven B2B sales reps waste 72% of their time on activities other than client interaction.
- Attribution/origin of the 72% statistic is not explicitly cited beyond author's segmentation narrative
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Leadbay
Primary
Tier C
https://www.leadbay.ai/blog/200-b2b-sales-reps-10-pains-learned ↗
Source Article
🇺🇸 We spoke to 200 B2B Sales Reps, here are 10 pains we learned | Leadbay
🇺🇸 We spoke to 200 B2B Sales Reps, here are 10 pains we learned
Nov 30, 2023
Hey there 👋🏻,
Welcome back to the third episode of my monthly newsletter: ' build together. ' To quickly warm you up, I am Ludo, co-founder and CEO of Leadbay, with the aim of empowering the next generation of B2B sales cha…
Original Research
Leadbay
· Original study ↗
Methodology
Presented by Leadbay as part of a segmentation drawn from interviews with 200 B2B sales reps selling to mid-market (50-500 employee) companies; specific attribution for the 72% figure is not stated in the article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B sales reps (mid-market, intuition-driven segment): 72% share of time spent on non client interaction activities. Source: Leadbay (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-rep-time-non-client-activities
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-rep-time-non-client-activities" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- share of time spent on non client interaction activities for B2B sales reps (mid-market, intuition-driven segment)<br><small>Source: Leadbay (2023) · <a href="https://lighthousedata.io/data/b2b-rep-time-non-client-activities" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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