B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
61%
61% -- share preferring rep free buying for B2B buyers (2025)
According to Gartner research, 61% of B2B buyers prefer a rep-free buying experience entirely.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://kirro.io/conversion-funnel ↗
Source Article
Conversion Funnel Explained
A conversion funnel is the path someone takes from first hearing about your business to completing a goal. That goal could be a purchase, a signup, or a quote request. It’s called a “funnel” because lots of people enter at the top, and fewer make it through each step.
Think of a physical store. A hu…
Original Research
Gartner
· Original study ↗
Methodology
Gartner research
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 61% | |
| 2026 | 67% | +9.8% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 61% share preferring rep free buying. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-rep-free-preference-61
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-rep-free-preference-61" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- share preferring rep free buying for B2B buyers<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/b2b-rep-free-preference-61" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.