B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
65%
65% -- new sales from referrals for B2B sales (2025)
In B2B sales, 65% of new sales come from referrals.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
revcentricpartners.com
Primary
Tier C
https://revcentricpartners.com/blog/best-practices-sales-prospecting ↗
Source Article
Sales Prospecting Practices That Actually Get Replies
Here's a stat that always gets me: 80% of sales require at least five follow-ups, but most salespeople quit after just one or two tries. That's a huge gap between typical sales activity and what actually works. Effective prospecting isn't about luck; it's a science built on data and persistence. Whe…
Original Research
revcentricpartners.com
· Original study ↗
Methodology
Widely cited industry statistic, original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B sales: 65% new sales from referrals. Source: revcentricpartners.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-referrals-65-percent
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<blockquote cite="https://lighthousedata.io/data/b2b-referrals-65-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- new sales from referrals for B2B sales<br><small>Source: revcentricpartners.com (2025) · <a href="https://lighthousedata.io/data/b2b-referrals-65-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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