B
Evidence Grade B
Graded
under review
Safe to Cite
Current
77%
77% -- respondents saying purchase was difficult or complex for B2B buyers surveyed (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://arisegtm.com/blog/4-powerful-reasons-founders-need-to-gtm-with-customer-success-in-mind ↗
Source Article
Crucial reasons founders need Customer Success in their GTM strategy
Original Research
Gartner
· Original study ↗
Methodology
Survey cited by Arise GTM, likely Gartner
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers surveyed: 77% respondents saying purchase was difficult or complex. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-purchase-difficult-77pct
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<blockquote cite="https://lighthousedata.io/data/b2b-purchase-difficult-77pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- respondents saying purchase was difficult or complex for B2B buyers surveyed<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/b2b-purchase-difficult-77pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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