B
Evidence Grade B
Graded
under review
Safe to Cite
Current
10%
10% -- share of database prospects taking action for B2B marketer prospect databases (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Arketi Group
Primary
Tier B
https://arketi.com/newsletter/newsletter0811.html ↗
Source Article
Core: BtoB marketing essentials from Arketi Group
Original Research
Arketi Group
· Original study ↗
Methodology
Based on Arketi Group's consulting experience; range 10-15%, midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketer prospect databases: 10% share of database prospects taking action. Source: Arketi Group (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-prospects-taking-action-12-months
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<blockquote cite="https://lighthousedata.io/data/b2b-prospects-taking-action-12-months" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- share of database prospects taking action for B2B marketer prospect databases<br><small>Source: Arketi Group (2026) · <a href="https://lighthousedata.io/data/b2b-prospects-taking-action-12-months" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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