B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

47%

47% -- percentage of cmos using social media engagement for B2B CMOs (2023)

Name: Percentage Of Cmos Using Social Media Engagement Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-06

2023 · n=100 · Champion Communication

47% of B2B CMOs use social media engagement to measure the success of public relations activities.

Indicator specifically used to assess the success of public relations activities

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Attribution: Champion Communication View source

Lighthouse Research Team

Last verified: 2026-07-06 · How we verify data →

Source verified Evidence graded

Value

47%

Unit

Percentage

Data Vintage

2023

Entity

B2B CMOs

Sample Size

100

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Champion Communication Primary Tier A

https://btob-leaders.com/relations-publiques-desaccord-entre-les-cmo-et-les-pdg/ ↗

Confidence: 44/100 Vintage: 2023 Channel: Cc Extraction

Source Article

Relations publiques : désaccord entre les CMO et les PDG

Champion Communication, agence B2B spécialisée dans les Relations Publiques, a dévoilé les résultats de son étude « B2B PR For Growth » qui évalue les stratégies RP susceptibles de doper la compétitivité des entreprises technologiques. Relations publiques : entre intuition, anecdote et précision L’é…

Original Research

Champion Communication · Original study ↗

Methodology

Survey of over 100 marketing decision-makers in B2B companies

Methodology documented

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

B2B CMOs: 47% percentage of cmos using social media engagement. Source: Champion Communication (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-pr-cmo-social-media-engagement

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<blockquote cite="https://lighthousedata.io/data/b2b-pr-cmo-social-media-engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- percentage of cmos using social media engagement for B2B CMOs<br><small>Source: Champion Communication (2023) · <a href="https://lighthousedata.io/data/b2b-pr-cmo-social-media-engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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