B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
8%
8% -- free to paid conversion rate sales assisted for free tier or trial users (2023)
The total free-to-paid conversion rate for B2B PLG products with a sales-assist motion targeting PQLs ranges from 8% to 15%.
- Benchmark range for B2B PLG products with a sales-assist motion targeting PQLs
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
B2BLead
Primary
Tier A
https://www.b2blead.io/blog/b2b-plg-metrics ↗
Source Article
B2B PLG Metrics: Product-Led Growth KPIs and How | B2BLead
B2B PLG metrics are the key performance indicators that measure how effectively a product-led growth business is acquiring, activating, converting, retaining, and expanding users and accounts through the product itself. Unlike sales-led B2B SaaS metrics (which measure pipeline, quota attainment, and…
Original Research
B2BLead
· Original study ↗
Methodology
Typical range with a sales-assist motion targeting PQLs.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
free tier or trial users: 8% free to paid conversion rate sales assisted. Source: B2BLead (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-plg-free-to-paid-sales-assisted
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<blockquote cite="https://lighthousedata.io/data/b2b-plg-free-to-paid-sales-assisted" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- free to paid conversion rate sales assisted for free tier or trial users<br><small>Source: B2BLead (2023) · <a href="https://lighthousedata.io/data/b2b-plg-free-to-paid-sales-assisted" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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