B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
72%
72% -- plain text email outperformance share for Marketing teams surveyed (B2B email context) (2026)
72% of surveyed marketing teams confirmed that plain text emails outperform HTML emails for B2B.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
214
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bravery Technology
Primary
Tier B
https://app.braverytechnology.com/en/blog/digital-marketing-trends-2026 ↗
Source Article
7 Digital Marketing Trends That Are Actually Working in 2026
We surveyed 200+ marketing teams and dug into what is moving the needle this year. Here is what we found - no hype, just results. Every January, the internet floods with trends articles. Most of them age like milk. We wanted to do something different. Over the past three months, we talked to 214 mar…
Original Research
Bravery Technology
· Original study ↗
Methodology
Survey of 214 marketing teams; 72% confirmed that plain-text emails outperform HTML emails for B2B.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketing teams surveyed (B2B email context): 72% plain text email outperformance share. Source: Bravery Technology (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-plain-text-email-outperformance-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-plain-text-email-outperformance-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- plain text email outperformance share for Marketing teams surveyed (B2B email context)<br><small>Source: Bravery Technology (2026) · <a href="https://lighthousedata.io/data/b2b-plain-text-email-outperformance-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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