C Evidence Grade C Use with Hedging Dated

35.89%

35.89% — consumer sentiment for B2B payment software (2023)

Name: Consumer Sentiment Statistics
Creator: Lighthouse Research
Published: 2026-05-01

2023 · n=1,200 · Unknown · Brandon Gaille

Cite this stat Share How we verify

Source: Brandon Gaille View source

Curated by Aaron Agius · Founder, Louder Online

Last verified: 2026-06-04 · How we verify data →

Source verified Evidence graded

Value

35.89%

Unit

Percentage

Data Vintage

2023

Entity

B2B payment software

Sample Size

1,200

Study Type

Unknown

Trend

Stable

Evidence Quality

Moderate quality evidence

Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.

53/100 confidence

Sources (100)

Brandon Gaille Primary Tier B

https://brandongaille.com/moms-and-mothers-using-social-media-statistics-and-trends/ ↗

Confidence: 1/100 Vintage: 2023

Source Article

The Mom Marketing Niche Modern moms make very good brand ambassadors. Moms tap into a network of other moms, primarily friends and family, to get information on the best products for their children. All of these moms get together for kid play dates and talk about different brands, products and coupo…

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Original Research

Duplo · Original study ↗

Methodology

Survey of professionals in Kenya, Nigeria, South Africa, and Ghana.

Study: Unknown

Cite this stat

Suggested hedging: based on claims without stated methodology, with unverified sample sizes...

Plain Text

B2B payment software: 35.89% consumer sentiment. Source: Brandon Gaille (2023). Via Lighthouse Research Data — https://lighthousedata.io/data/b2b-payment-software-security-preference

HTML Embed

<blockquote cite="https://lighthousedata.io/data/b2b-payment-software-security-preference" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35.89%</strong> — consumer sentiment for B2B payment software<br><small>Source: Brandon Gaille (2023) · <a href="https://lighthousedata.io/data/b2b-payment-software-security-preference" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>

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