C Evidence Grade C Use with Hedging Dated

75%

75% — consumer sentiment for C-suite leaders (2023)

2023  · n=2,300  · Unknown  · Roy Morgan

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Source: Roy Morgan View source
Curated by Aaron Agius  · Founder, Louder Online
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Source verified Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2023
Entity
C-suite leaders
Sample Size
2,300
Study Type
Unknown
Geography
Global
Trend
Stable
C
Moderate quality evidence

Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.

53/100 confidence
Roy Morgan Primary Tier A
https://www.bankingday.com/ing-loses-top-satisfaction-ranking ↗
Confidence: 1/100 Vintage: 2023
Source Article
ING Bank has been knocked off its perch as the bank with the most satisfied home loan customers, after a big drop in its satisfaction rating over the past year. Its place has been taken by Bendigo Bank. According to Roy Morgan’s latest banking customer satisfaction ratings among home loan borrowers,…
Also cited by
2026-05-01
Original Research
Cycode · Original study ↗

Survey of C-suite leaders and decision-makers across 34 countries.

Study: Unknown
RegionGlobal RoleAll marketers
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
C-suite leaders: 75% consumer sentiment. Source: Roy Morgan (2023). Via Lighthouse Research Data — https://lighthousedata.io/data/ai-conflict-with-sustainability-goals-2023
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<blockquote cite="https://lighthousedata.io/data/ai-conflict-with-sustainability-goals-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> — consumer sentiment for C-suite leaders<br><small>Source: Roy Morgan (2023) · <a href="https://lighthousedata.io/data/ai-conflict-with-sustainability-goals-2023" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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