B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
32%
32% -- planned owned media spend increase for B2B marketers (2026)
32% of B2B marketers plan to increase spending on owned media in 2026.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,015
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier B
https://backtofrontshow.com/content-marketing-statistics ↗
Source Article
Content Marketing Statistics 2026: Adoption, Budgets And AI Data
97% of B2B marketers now run from some kind of content strategy, according to the Content Marketing Institute’s 2026 B2B Benchmarks report, the highest adoption rate in the survey’s 16-year history. These content marketing statistics cover adoption, budgets, effectiveness, and how AI is reshaping th…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
CMI 2026 B2B Benchmarks survey
Methodology documented
Segmentation
IndustryB2B
RoleContent Marketer
Channelcontent
Cite this stat
Plain Text
B2B marketers: 32% planned owned media spend increase. Source: Content Marketing Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-owned-media-spend-increase-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-owned-media-spend-increase-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- planned owned media spend increase for B2B marketers<br><small>Source: Content Marketing Institute (2026) · <a href="https://lighthousedata.io/data/b2b-owned-media-spend-increase-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.