B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
54%
54% -- youtube adoption rate for B2B organizations (using YouTube in digital marketing efforts) (2020)
54% of B2B organizations already use YouTube at the core of their digital marketing efforts.
- Attributed only generally to 'Des études ont montré' without specific citation of the underlying research.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
designwizard.com
Primary
Tier C
https://designwizard.com/fr/blog/les-meilleurs-conseils-pour-une-strategie-marketing-youtube-efficac… ↗
Source Article
Les meilleurs conseils pour une stratégie marketing efficace sur YouTube - Assistant de conception
Dans ce blog, nous allons vous montrer comment créer une stratégie marketing YouTube efficace !
Les plateformes de médias sociaux comme Instagram et Snapchat ont sans aucun doute redéfini la façon dont les utilisateurs interagissent avec le contenu visuel. Cependant, avec plus de 400 heures de vidéo…
Original Research
designwizard.com
· Original study ↗
Methodology
Blog states '54 % des organisations B2B utilisent déjà YouTube au cœur de leurs efforts de marketing numérique' and attributes it only to unnamed studies ('Des études ont montré'); original study not identified. Article context is 2020.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B organizations (using YouTube in digital marketing efforts): 54% youtube adoption rate. Source: designwizard.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-organizations-youtube-adoption-54pct
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<blockquote cite="https://lighthousedata.io/data/b2b-organizations-youtube-adoption-54pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- youtube adoption rate for B2B organizations (using YouTube in digital marketing efforts)<br><small>Source: designwizard.com (2020) · <a href="https://lighthousedata.io/data/b2b-organizations-youtube-adoption-54pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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