B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
94%
94% -- share identifying social media as major marketing channel for International B2B MNCs in China (2024)
94% of international B2B MNCs in China identified social media as one of their major marketing channels.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
50
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
KAWO
Primary
Tier A
https://martechasia.net/social-media/social-media-emerges-as-top-marketing-channel-for-international… ↗
Source Article
Social media emerges as top marketing channel for international B2B MNCs in China | MartechAsia
B2B marketers seek to adopt social media marketing platforms in China to improve efficiencies as they increase investments in social media marketing.
According to KAWO, a social media management platform in China, in its 2024 B2B Social Media Marketing Research Report launched in February 2024, soci…
Original Research
KAWO
· Original study ↗
Methodology
KAWO 2024 B2B Social Media Marketing Research Report, survey of 50 international B2B MNCs in China across 20 industries
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
International B2B MNCs in China: 94% share identifying social media as major marketing channel. Source: KAWO (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-mncs-china-social-media-major-channel-2024
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<blockquote cite="https://lighthousedata.io/data/b2b-mncs-china-social-media-major-channel-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- share identifying social media as major marketing channel for International B2B MNCs in China<br><small>Source: KAWO (2024) · <a href="https://lighthousedata.io/data/b2b-mncs-china-social-media-major-channel-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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