B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- annual revenue loss from sales marketing misalignment for B2B companies (2025)
Misalignment between sales and marketing causes B2B companies to lose 10% or more in revenue annually.
- Attributed to a HubSpot report via secondary source
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://biglittle.ai/marketing_sales_chasm.html ↗
Source Article
The Marketing-Sales chasm, and how RevOps can bridge the gap
TLDR = There is a Marketing-sales chasm, it exists because of data and organizational reasons, it needs to be fixed because it impacts revenue, RevOps as a practice can bridge this chasm, BigLittle enables RevOps teams to bridge the gap.
The Marketing-Sales Chasm
Marketing and Sales often run out of…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot report, cited by BigLittle.ai
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B companies: 10% annual revenue loss from sales marketing misalignment. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-misalignment-revenue-loss
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<blockquote cite="https://lighthousedata.io/data/b2b-misalignment-revenue-loss" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- annual revenue loss from sales marketing misalignment for B2B companies<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/b2b-misalignment-revenue-loss" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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