B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5%
5% -- median marketing budget increase for B2B firms (2025)
Among B2B firms increasing their marketing budgets for 2025, the median budget increase was 5%.
- Original research source is not specified beyond 'recent research'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
horizonpeakconsulting.com
Primary
Tier C
https://www.horizonpeakconsulting.com/ai-traffic-growth/ ↗
Source Article
The AI traffic growth opportunity
Search is changing — again. But this time, it’s not about keywords or algorithms. It’s about how humans ask questions, and how AI answers them.
Companies that monitor their analytics closely have spotted a new trend: visitors arriving after asking questions to AI assistants rather than typing querie…
Original Research
horizonpeakconsulting.com
· Original study ↗
Methodology
Cited as 'recent research'; original survey not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B firms: 5% median marketing budget increase. Source: horizonpeakconsulting.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-median-marketing-budget-increase-2025
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<blockquote cite="https://lighthousedata.io/data/b2b-median-marketing-budget-increase-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- median marketing budget increase for B2B firms<br><small>Source: horizonpeakconsulting.com (2025) · <a href="https://lighthousedata.io/data/b2b-median-marketing-budget-increase-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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