B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
61%
61% -- marketers rating strategy effective for B2B marketers (2018)
61% of marketers believe their marketing strategy is effective.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Allegra Marketing Print Mail
Primary
Tier B
https://www.allegramarketingprint.com/locations/alsip-il/media-room ↗
Source Article
Media Room | Alsip, IL
Original Research
Allegra Marketing Print Mail
· Original study ↗
Methodology
Allegra B2B Marketing infographic
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Cite this stat
Plain Text
B2B marketers: 61% marketers rating strategy effective. Source: Allegra Marketing Print Mail (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-marketing-strategy-effective-61
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<blockquote cite="https://lighthousedata.io/data/b2b-marketing-strategy-effective-61" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- marketers rating strategy effective for B2B marketers<br><small>Source: Allegra Marketing Print Mail (2018) · <a href="https://lighthousedata.io/data/b2b-marketing-strategy-effective-61" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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