B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
0.4%
0.4% -- median facebook page engagement rate for Small And Medium B2B Businesses (2024)
The Facebook page engagement rate benchmark for B2B businesses is 0.4%.
- Includes data from B2B mega-giants across various industries
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.4%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
70
Methodology
45
Freshness
95
Sources (3)
Hellobrilliantmarketing.com
Primary
Tier B
https://www.hellobrilliantmarketing.com/post/optimizing-your-b2b-marketing-strategy-key-industry-ben… ↗
Source Article
Optimizing your B2B marketing strategy: Key industry benchmarks
Also cited by
digitalinformationworld.com
https://www.digitalinformationworld.com/
2026-08-16
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-16
Original Research
Hellobrilliantmarketing.com
· Original study ↗
Methodology
Median engagement rate, includes data from B2B mega-giants
Segmentation
IndustryB2B
Company SizeSMB
Channelsocial
Cite this stat
Plain Text
Small And Medium B2B Businesses: 0.4% median facebook page engagement rate. Source: Hellobrilliantmarketing.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-marketing-facebook-page-engagement-rate
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<blockquote cite="https://lighthousedata.io/data/b2b-marketing-facebook-page-engagement-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.4%</strong> -- median facebook page engagement rate for Small And Medium B2B Businesses<br><small>Source: Hellobrilliantmarketing.com (2024) · <a href="https://lighthousedata.io/data/b2b-marketing-facebook-page-engagement-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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