B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
78%
78% -- share of respondents agreeing marketing changed rapidly for B2B marketers (2023)
78% of respondents to HubSpot's B2B Marketing & Trends 2023 study agree that marketing has changed rapidly in the last three years.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2023
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://uhura.de/en/blog/holistic-b2b-marketing ↗
Source Article
Principles for planning holistic B2B campaigns
27.9.2023
Reading time:
minutes
This article was written by:
B2B marketing is becoming more and more challenging. Technological advances, target audience expectations of content relevance and user experience are constantly increasing, at an unprecedented pace. Respondents to the HubSport “B2B Market…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot B2B Marketing & Trends 2023 study, as cited by Uhura
Methodology documented
Segmentation
IndustryB2B
RegionEMEA
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
B2B marketers: 78% share of respondents agreeing marketing changed rapidly. Source: HubSpot (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-marketing-changed-rapidly-2023
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<blockquote cite="https://lighthousedata.io/data/b2b-marketing-changed-rapidly-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- share of respondents agreeing marketing changed rapidly for B2B marketers<br><small>Source: HubSpot (2023) · <a href="https://lighthousedata.io/data/b2b-marketing-changed-rapidly-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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