B
Evidence Grade B
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accuracy verified by the review judge
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Recent
51%
51% -- share of b2b marketers ranking webinars best distribution channel for B2B marketers (2025)
51% of B2B marketers identify webinars as the best channel to distribute company messaging.
- Attributed to a Content Marketing Institute survey
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Lighthouse Research Team
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Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://www.wildtribe.agency/post/targeting-the-true-decision-makers-strategic-marketing-approaches-… ↗
Source Article
Strategic Marketing for Renewable Energy Companies
Targeting the True Decision Makers: Strategic Marketing Approaches for Renewable Energy Companies
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Renewable electricity capacity additions surged nearly 50% in 2023, in what the IEA called a 'step change' fo…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Content Marketing Institute survey
Methodology documented
Segmentation
Industrymarketing
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Plain Text
B2B marketers: 51% share of b2b marketers ranking webinars best distribution channel. Source: Content Marketing Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-marketers-webinars-best-channel
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<blockquote cite="https://lighthousedata.io/data/b2b-marketers-webinars-best-channel" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- share of b2b marketers ranking webinars best distribution channel for B2B marketers<br><small>Source: Content Marketing Institute (2025) · <a href="https://lighthousedata.io/data/b2b-marketers-webinars-best-channel" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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