B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
39%
39% -- marketers struggling with buyer journey alignment for B2B marketers (2025)
39% of B2B marketers still struggle to align content with the buyer's journey at all.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://www.mqlmagnet.com/post/why-your-content-isnt-converting ↗
Source Article
Why Your Content Isn't Converting | MQL Magnet
Why Your Content Isn't Converting (and What to Fix First)
Updated: Jul 22
Key takeaways • The gap between content that gets views and content that generates pipeline is almost never about quality. It is about the missing strategy underneath it. • Production means creating assets. Strategy means ever…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
CMI research, as cited by MQL Magnet
Methodology documented
Segmentation
IndustryB2B
RoleDemand Gen
Channelcontent
Cite this stat
Plain Text
B2B marketers: 39% marketers struggling with buyer journey alignment. Source: Content Marketing Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-marketers-struggle-buyer-journey-alignment-2025
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<blockquote cite="https://lighthousedata.io/data/b2b-marketers-struggle-buyer-journey-alignment-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- marketers struggling with buyer journey alignment for B2B marketers<br><small>Source: Content Marketing Institute (2025) · <a href="https://lighthousedata.io/data/b2b-marketers-struggle-buyer-journey-alignment-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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