B
Evidence Grade B
Graded
under review
Safe to Cite
Current
40%
40% -- percentage of b2b marketers with roi strategy for intent data for B2B marketers using intent data (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
Intensify
Primary
Tier A
https://btob-leaders.com/b2b-donnees-intention-etude/ ↗
Source Article
Synthèse de l'étude « The B2B Marketer's State of Intent Data »
Les données d’intention sont utilisées par les marketeurs B2B tout au long de l’entonnoir de conversion. Elles viennent rationaliser la prise de décision pour identifier et engager les bons comptes avec le bon contenu et au bon moment. BtoB Leaders vous propose sa lecture de l’étude The B2B Marketer…
Original Research
Intensify
· Original study ↗
Methodology
Study by Intensify
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
B2B marketers using intent data: 40% percentage of b2b marketers with roi strategy for intent data. Source: Intensify (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-marketers-strategy-for-intent-data
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<blockquote cite="https://lighthousedata.io/data/b2b-marketers-strategy-for-intent-data" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- percentage of b2b marketers with roi strategy for intent data for B2B marketers using intent data<br><small>Source: Intensify (2026) · <a href="https://lighthousedata.io/data/b2b-marketers-strategy-for-intent-data" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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