B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
90%
90% -- share of b2b marketers using short posts and blogs as primary distribution channels for B2B marketers (2025)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://blogherald.com/content-digital-publishing/ros-social-media-as-a-blog-funnel-what-actually-wo… ↗
Source Article
Social media as a blog funnel: What actually works in 2025
Bloggers today don’t need to be reminded that social media matters. The question isn’t whether it belongs in your content strategy—but how to use it as a funnel, not just a feed.
We’ve reached a point where creators are exhausted by vanity metrics: impressions don’t guarantee impact, and follower co…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Cited from Content Marketing Institute; details not stated
Methodology documented
Segmentation
Industrymarketing
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Plain Text
B2B marketers: 90% share of b2b marketers using short posts and blogs as primary distribution channels. Source: Content Marketing Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-marketers-short-posts-blogs-distribution
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<blockquote cite="https://lighthousedata.io/data/b2b-marketers-short-posts-blogs-distribution" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of b2b marketers using short posts and blogs as primary distribution channels for B2B marketers<br><small>Source: Content Marketing Institute (2025) · <a href="https://lighthousedata.io/data/b2b-marketers-short-posts-blogs-distribution" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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