B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

55%

55% -- planned generative ai adoption rate for B2B marketers (2024)

2024  · Microsoft

55% of B2B marketers plan to use generative AI to increase efficiency and focus on higher-value work.

  • Specific use case/goal: to increase efficiency and focus on higher-value work
  • Source newsletter references an unnamed report
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Attribution: Microsoft View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2024
Entity
B2B marketers
Evidence Quality
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Microsoft Primary Tier C
https://www.marketingaid.io/ainewsletter3/ ↗
Confidence: 48/100 Vintage: 2024 Channel: Wayback
Source Article
AI Marketing News: Future of marketing, AI Agents, Instagram Bots, and Human Creativity.
75% of workers have an AI secret weapon. Are you falling behind? 75% of workers are secretly using AI. Are you falling behind? Discover why leaders are betting big on AI despite murky ROI, and how it's reshaping hiring norms. Read more to stay ahead of the curve In this edition: Discover why leaders…
Original Research
Microsoft · Original study ↗
Methodology

Figure refers to B2B marketers planning to use generative AI to increase efficiency and focus on higher-value work. Newsletter cites an unnamed report ('the report indicates'); adjacent statistics in the same section (75% of knowledge workers, 46% starting in last six months, 78% BYOAI, 71% of leaders) exactly match Microsoft's 2024 Work Trend Index, so attribution and 2024 vintage are inferred. Newsletter itself undated; archived Feb 2026.

Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers: 55% planned generative ai adoption rate. Source: Microsoft (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-marketers-planning-genai-for-efficiency
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<blockquote cite="https://lighthousedata.io/data/b2b-marketers-planning-genai-for-efficiency" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- planned generative ai adoption rate for B2B marketers<br><small>Source: Microsoft (2024) · <a href="https://lighthousedata.io/data/b2b-marketers-planning-genai-for-efficiency" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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