B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
51%
51% -- planned genai content creation rate for B2B marketers (2024)
51% of B2B marketers aim to use generative AI to create optimized, engaging content.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Microsoft
Primary
Tier C
https://www.marketingaid.io/ainewsletter3/ ↗
Source Article
AI Marketing News: Future of marketing, AI Agents, Instagram Bots, and Human Creativity.
75% of workers have an AI secret weapon. Are you falling behind?
75% of workers are secretly using AI. Are you falling behind? Discover why leaders are betting big on AI despite murky ROI, and how it's reshaping hiring norms. Read more to stay ahead of the curve
In this edition:
Discover why leaders…
Original Research
Microsoft
· Original study ↗
Methodology
Figure refers to B2B marketers aiming to use generative AI to create optimized, engaging content. Same unnamed report as adjacent statistics matching Microsoft's 2024 Work Trend Index; attribution inferred. Newsletter undated; archived Feb 2026.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers: 51% planned genai content creation rate. Source: Microsoft (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-marketers-planning-genai-content-creation
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<blockquote cite="https://lighthousedata.io/data/b2b-marketers-planning-genai-content-creation" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- planned genai content creation rate for B2B marketers<br><small>Source: Microsoft (2024) · <a href="https://lighthousedata.io/data/b2b-marketers-planning-genai-content-creation" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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