B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
35%
35% -- paid search adoption rate for B2B marketers (2012)
35% of B2B marketers have worked with paid search.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BtoBOnline
Primary
Tier B
http://www.marketingforecast.com/archives/16872 ↗
Source Article
B2B Marketers Focus on SEO and PPC - Marketing Forecast from Ad
Original Research
BtoBOnline
· Original study ↗
Methodology
Report: Search Marketing: The State of B2B SEO and PPC Practices
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers: 35% paid search adoption rate. Source: BtoBOnline (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-marketers-paid-search
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<blockquote cite="https://lighthousedata.io/data/b2b-marketers-paid-search" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- paid search adoption rate for B2B marketers<br><small>Source: BtoBOnline (2012) · <a href="https://lighthousedata.io/data/b2b-marketers-paid-search" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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