B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
56%
56% -- share of b2b marketers without documented content strategy for B2B marketers (2013)
About 56% of B2B marketers report not having a documented strategy.
- Source states 'About 56%'
- Source specifies 'documented B2B strategy' in text
Lighthouse Research Team
Last verified:
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Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Why Your Content Marketing Strategy Never Works Out
Every content marketing strategy is different, and every business faces its own challenges. Addressing every one of these challenges in a blog post is impossible, but there are a few common faults that can be highlighted.
These are some of the most common mistakes I see preventing the content market…
Methodology
Cited statistic in blog post; original research source not identified
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Cite this stat
Plain Text
B2B marketers: 56% share of b2b marketers without documented content strategy. Source: (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-marketers-no-documented-content-strategy
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<blockquote cite="https://lighthousedata.io/data/b2b-marketers-no-documented-content-strategy" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- share of b2b marketers without documented content strategy for B2B marketers<br><small>Source: (2013) · <a href="https://lighthousedata.io/data/b2b-marketers-no-documented-content-strategy" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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