B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
27%
27% -- share of b2b marketers with no content strategy for B2B marketers (2021)
27% of B2B marketers have no content marketing strategy at all.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://silverbrookmarketing.com/14-questions-to-help-develop-your-content-strategy/ ↗
Source Article
14 Questions to Help Develop Your Content Strategy – Silverbrook Marketing
Looking to develop your content strategy? You’re not alone. According to the Content Marketing Institute, only 40% of B2B marketers have a documented content marketing strategy. Around a third have a loose, undocumented strategy, and 27% have no strategy at all. Why does this matter?
Since the pande…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Cited from Content Marketing Institute research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers: 27% share of b2b marketers with no content strategy. Source: Content Marketing Institute (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-marketers-no-content-strategy
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-marketers-no-content-strategy" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- share of b2b marketers with no content strategy for B2B marketers<br><small>Source: Content Marketing Institute (2021) · <a href="https://lighthousedata.io/data/b2b-marketers-no-content-strategy" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.