B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

34%

34% -- marketers feeling hopeful about ai for B2B marketers (2023-04)

Name: Marketers Feeling Hopeful About AI Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-04

2023-04 · n=348 · Wpromote and Ascend2

34% of surveyed B2B marketers working for US businesses with 50 or more employees expressed feelings of hopefulness toward AI.

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Attribution: Wpromote and Ascend2 View source

Lighthouse Research Team

Last verified: 2026-10-04 · How we verify data →

Source verified Evidence graded

Value

34%

Unit

Percentage

Data Vintage

2023-04

Entity

B2B marketers

Sample Size

348

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Wpromote and Ascend2 Primary Tier B

https://beyondcodes.com/blogs/how-b2b-marketers-feel-about-ai/ ↗

Confidence: 53/100 Vintage: 2023-04 Channel: Common Crawl

Source Article

Power of Intelligent Technology: How B2B Marketers Feel About AI

Original Research

Wpromote and Ascend2 · Original study ↗

Methodology

Survey of 348 B2B marketers at US businesses with 50+ employees, April 2023

Methodology documented

Segmentation

IndustryB2B Company SizeMid-market RegionUS RoleAll marketers Channelcontent

Cite this stat

Plain Text

B2B marketers: 34% marketers feeling hopeful about ai. Source: Wpromote and Ascend2 (2023-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-marketers-hopeful-ai-2023

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<blockquote cite="https://lighthousedata.io/data/b2b-marketers-hopeful-ai-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- marketers feeling hopeful about ai for B2B marketers<br><small>Source: Wpromote and Ascend2 (2023-04) · <a href="https://lighthousedata.io/data/b2b-marketers-hopeful-ai-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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