B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

50%

50% -- b2b marketers finding influencers via recommendations for B2B marketers (2025)

Name: B2B Marketers Finding Influencers Via Recommendations Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2025 · TopRank Marketing

50% of successful B2B marketers rely on trusted recommendations to find influencers.

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Attribution: TopRank Marketing View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

50%

Unit

Percentage

Data Vintage

2025

Entity

B2B marketers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

TopRank Marketing Primary Tier B

https://www.janney.ai/blog/essential-influencer-program-components ↗

Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Essential Influencer Program Components | Janney AI

TL;DR — 7 Essential Components - •Strategic Goal Setting — Align influencer KPIs with business outcomes, not vanity metrics - •Rigorous Creator Discovery — Vet creators on audience quality, content consistency, and values alignment - •Authentic Relationship Building — Treat creators as strategic par…

Original Research

TopRank Marketing · Original study ↗

Methodology

2025 industry research cited from TopRank Marketing

Methodology documented

Segmentation

IndustryB2B RoleAll marketers Channelinfluencer

Cite this stat

Plain Text

B2B marketers: 50% b2b marketers finding influencers via recommendations. Source: TopRank Marketing (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-marketers-find-influencers-recommendations-2025

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<blockquote cite="https://lighthousedata.io/data/b2b-marketers-find-influencers-recommendations-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- b2b marketers finding influencers via recommendations for B2B marketers<br><small>Source: TopRank Marketing (2025) · <a href="https://lighthousedata.io/data/b2b-marketers-find-influencers-recommendations-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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