B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
71%
71% -- share of b2b marketers using email newsletters for content distribution for B2B marketers (2025)
71% of B2B marketers utilize email newsletters to distribute content.
- Secondhand citation of CMI research; exact survey year and methodology not specified in source text
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute (CMI)
Primary
Tier B
https://intentsify.io/blog/how-to-grow-your-email-list/ ↗
Source Article
7 Ways To Grow and Manage Your B2B Email Marketing Lists in 2025
Despite the rise of new communication channels, B2B email marketing lists remain an incredibly valuable tool for companies in 2025.
While 89% of B2B marketers use organic social media to distribute content and 84% leverage blogs on corporate websites, only 71% are utilizing email newsletters, accord…
Original Research
Content Marketing Institute (CMI)
· Original study ↗
Methodology
Survey research attributed to Content Marketing Institute (CMI), cited secondhand in an Intentsify blog post; specific survey year and sample size not stated in this article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers: 71% share of b2b marketers using email newsletters for content distribution. Source: Content Marketing Institute (CMI) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-marketers-email-newsletters-usage
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-marketers-email-newsletters-usage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- share of b2b marketers using email newsletters for content distribution for B2B marketers<br><small>Source: Content Marketing Institute (CMI) (2025) · <a href="https://lighthousedata.io/data/b2b-marketers-email-newsletters-usage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.