B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
73%
73% -- share of b2b marketers saying email is most effective way to engage prospects for B2B marketers (2024)
73% of B2B marketers say email marketing is the most effective way to engage prospects.
- Survey source and methodology not specified
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
navajocompany.com
Primary
Tier C
https://navajocompany.com/2024/09/16/top-5-content-assets-every-cybersecurity-marketer-should-use/ ↗
Source Article
Top 5 content assets every cybersecurity marketer should use
Those who have been in cybersecurity marketing for a long time would probably agree that it has never been boring. The industry has had more than its share of both disruption and consolidation over the years as players try to stay one step ahead of increasingly sophisticated threat actors.
But one c…
Original Research
navajocompany.com
· Original study ↗
Methodology
Unattributed survey cited by the publisher; no sample size or methodology stated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers: 73% share of b2b marketers saying email is most effective way to engage prospects. Source: navajocompany.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-marketers-email-most-effective-2024
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<blockquote cite="https://lighthousedata.io/data/b2b-marketers-email-most-effective-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- share of b2b marketers saying email is most effective way to engage prospects for B2B marketers<br><small>Source: navajocompany.com (2024) · <a href="https://lighthousedata.io/data/b2b-marketers-email-most-effective-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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