B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
59%
59% -- share of b2b marketers rating email as most effective channel for B2B marketers (2024)
59% of B2B marketers claim that email marketing is the most powerful method.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
99Firms
Primary
Tier C
https://www.leadroad.io/post/email-marketing-saas-companies ↗
Source Article
Importance of Email Marketing for SaaS Companies
Why SaaS Companies Should Go for Email Marketing (2024)
Updated: May 30, 2024
Many businesses are taking advantage of email marketing in the SaaS industry as it's the highly effective, efficient, and scalable way to build new clients, promote products & services, build loyal customers, and grow busi…
Original Research
99Firms
· Original study ↗
Methodology
Cited within a block of facts attributed to 99Firms' SaaS sales statistics; share of B2B marketers who claim email marketing is the most powerful method.
Methodology documented
Segmentation
IndustrySaaS
RoleAll marketers
Channelemail
Cite this stat
Plain Text
B2B marketers: 59% share of b2b marketers rating email as most effective channel. Source: 99Firms (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-marketers-email-most-effective
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<blockquote cite="https://lighthousedata.io/data/b2b-marketers-email-most-effective" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- share of b2b marketers rating email as most effective channel for B2B marketers<br><small>Source: 99Firms (2024) · <a href="https://lighthousedata.io/data/b2b-marketers-email-most-effective" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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