B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
60%
60% -- content marketing top qualified lead source share for B2B marketers (2024)
60% of marketers in the B2B world agree content marketing generates the highest number of qualified leads for the top of their funnel.
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Lighthouse Research Team
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Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Growth Collective
Primary
Tier C
https://www.growthcollective.com/blog/b2b-demand-generation ↗
Source Article
B2B Demand Generation: The Complete Guide
B2B demand generation is one of the most important strategies any business can invest in. No matter what kind of company you run, you need to constantly cultivate demand for your products and services to build revenue and pursue growth.
Unfortunately, 44% of B2B leaders say it’s becoming increasingl…
Original Research
Growth Collective
· Original study ↗
Methodology
Share of B2B marketers agreeing content marketing generates the highest number of qualified leads at the top of the funnel; original survey unnamed, vintage reflects article collection year (2024).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
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B2B marketers: 60% content marketing top qualified lead source share. Source: Growth Collective (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-marketers-content-marketing-qualified-leads
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<blockquote cite="https://lighthousedata.io/data/b2b-marketers-content-marketing-qualified-leads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- content marketing top qualified lead source share for B2B marketers<br><small>Source: Growth Collective (2024) · <a href="https://lighthousedata.io/data/b2b-marketers-content-marketing-qualified-leads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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