B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
47%
47% -- content marketing challenge producing engaging content for B2B marketers (2024)
47% of B2B marketers cite producing engaging content as one of their top content marketing challenges.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://theadviserbrand.com.au/content-marketing-guide/ ↗
Source Article
Content Marketing Guide for Professional Service Businesses
The market for any professional service firms and expertise based consultancy businesses is extremely competitive, but with an effective content marketing strategy you can stand out.
Content marketing positions you as an authority and demonstrates niche expertise – but it goes further. It becomes th…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Cited as CMI (Content Marketing Institute); secondary citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers: 47% content marketing challenge producing engaging content. Source: Content Marketing Institute (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-marketers-challenge-engaging-content-47
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<blockquote cite="https://lighthousedata.io/data/b2b-marketers-challenge-engaging-content-47" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- content marketing challenge producing engaging content for B2B marketers<br><small>Source: Content Marketing Institute (2024) · <a href="https://lighthousedata.io/data/b2b-marketers-challenge-engaging-content-47" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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