B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
87%
87% -- b2b content marketing brand awareness rate for B2B marketers (2025)
In 2025, 87% of B2B marketers reported that content marketing helped build brand awareness.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Taboola
Primary
Tier C
https://growthkitchen.agency/category/content-marketing/ ↗
Source Article
Content Marketing Analytics: Metrics, Tools, and ROI Tips
- Content Marketing
Content Marketing Analytics: Metrics, Tools, and ROI Tips
How content marketing analytics drive performance
You already know creating content isn’t the hard part anymore. The real challenge is proving what that content achieves. A campaign might attract attention, but does it mov…
Original Research
Taboola
· Original study ↗
Methodology
Reported as content marketing helping build brand awareness; attributed to Taboola
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers: 87% b2b content marketing brand awareness rate. Source: Taboola (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-marketers-brand-awareness-2025
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<blockquote cite="https://lighthousedata.io/data/b2b-marketers-brand-awareness-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- b2b content marketing brand awareness rate for B2B marketers<br><small>Source: Taboola (2025) · <a href="https://lighthousedata.io/data/b2b-marketers-brand-awareness-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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