B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
45%
45% -- planned ai marketing investment increase for B2B marketers (2026)
45% of B2B marketers plan to increase investment in AI-driven marketing tools in 2026.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
scalingyourcompany.com
Primary
Tier C
https://scalingyourcompany.com/ultimate-guide-to-b2b-marketing-in-japan/ ↗
Source Article
Ultimate Guide to B2B Marketing in Japan - Scaling Your Company
B2B marketing in Japan continues to evolve rapidly as we enter 2026. The rise of generative AI, shifting buyer behaviors, and new digital platforms have fundamentally changed how foreign companies and established businesses approach the Japanese B2B market. Whether you’re a foreign entrepreneur look…
Original Research
scalingyourcompany.com
· Original study ↗
Methodology
Cited as 'recent research' without named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers: 45% planned ai marketing investment increase. Source: scalingyourcompany.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-marketers-ai-investment-increase-2026
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<blockquote cite="https://lighthousedata.io/data/b2b-marketers-ai-investment-increase-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- planned ai marketing investment increase for B2B marketers<br><small>Source: scalingyourcompany.com (2026) · <a href="https://lighthousedata.io/data/b2b-marketers-ai-investment-increase-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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