B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

6 -- average number of content types used for most successful B2B marketers (2023)

Name: Average Number Of Content Types Used Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-28

2023 · Content Marketing Institute

The most successful B2B marketers use an average of 6 different content types.

Cite this stat Share How we verify

Attribution: Content Marketing Institute View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

Unit

Count

Data Vintage

2023

Entity

most successful B2B marketers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Content Marketing Institute Primary Tier C

https://linchpinseo.com/blog/content-generation-engine/ ↗

Confidence: 48/100 Vintage: 2023 Channel: Wayback

Source Article

Linchpin SEO : Impactful Strategies to Fuel Your Content Generation Engine

Content communicates your message, engages your audience, and ultimately drives action, whether purchasing a product, signing up for a newsletter, or building brand loyalty. Generating content can be complex; it can feel like a never-ending cycle for many. That’s where the concept of a content gener…

Original Research

Content Marketing Institute · Original study ↗

Methodology

Cited from Content Marketing Institute

Methodology documented

Segmentation

IndustryB2B RoleAll marketers Channelcontent

Cite this stat

Plain Text

most successful B2B marketers: 6 average number of content types used. Source: Content Marketing Institute (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-marketers-6-content-types

HTML Embed

<blockquote cite="https://lighthousedata.io/data/b2b-marketers-6-content-types" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6</strong> -- average number of content types used for most successful B2B marketers<br><small>Source: Content Marketing Institute (2023) · <a href="https://lighthousedata.io/data/b2b-marketers-6-content-types" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →