B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
68%
68% -- trust rate for companies featured on podcasts for B2B podcast listeners (2026)
68% of B2B listeners trust companies featured on podcasts more than those in traditional ads.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
podcaststudioglasgow.com
Primary
Tier C
https://www.podcaststudioglasgow.com/podcast-studio-glasgow-blog/from-pitch-to-payroll-how-chris-fah… ↗
Source Article
How Chris Fahey Uses Podcasting to Scale AG Payroll | Podcast Studio Glasgow — The Podcast Studio Glasgow
From Pitch to Payroll: How Chris Fahey Uses Podcasting to Dominate Networking
For most business owners, the word “networking” conjures up images of lukewarm coffee, forced small talk, and a stack of business cards that will inevitably end up in the bin.
Chris Fahey, owner of the Glasgow-based AG Pay…
Original Research
podcaststudioglasgow.com
· Original study ↗
Methodology
Cited without named original source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B podcast listeners: 68% trust rate for companies featured on podcasts. Source: podcaststudioglasgow.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-listeners-trust-podcast-companies
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-listeners-trust-podcast-companies" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- trust rate for companies featured on podcasts for B2B podcast listeners<br><small>Source: podcaststudioglasgow.com (2026) · <a href="https://lighthousedata.io/data/b2b-listeners-trust-podcast-companies" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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