B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

38%

38% -- lead non response rate for B2B leads (2022)

2022  · Chili Piper

38% of new B2B leads never reply back.

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Attribution: Chili Piper View source
Lighthouse Research Team
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Source verified Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2022
Entity
B2B leads
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Chili Piper Primary Tier B
https://company.g2.com/news/chilipiper_integration ↗
Confidence: 53/100 Vintage: 2022 Channel: Deep Crawl
Source Article
G2 Streamlines Sales Process, Connecting Software Buyers and Sellers with Chili Piper Integration
BY ROLE Products learn partner NEWSROOM JOIN THE TEAM August 16, 2022 In B2B, the saying “time is money” really hits home — considering that it takes B2B sales teams 42 hours on average to respond to a new lead, and 38% of those leads never reply back. And when a meeting is booked, it typically take…
Original Research
Chili Piper · Original study ↗

Cited from Chili Piper research

Methodology documented
Industrymarketing
Plain Text
B2B leads: 38% lead non response rate. Source: Chili Piper (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-leads-never-reply-38-percent
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<blockquote cite="https://lighthousedata.io/data/b2b-leads-never-reply-38-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- lead non response rate for B2B leads<br><small>Source: Chili Piper (2022) · <a href="https://lighthousedata.io/data/b2b-leads-never-reply-38-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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