25% -- percentage of b2b leads contacted by sales for B2B leads generated by marketing (2025)

Name: Percentage Of B2B Leads Contacted By Sales Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-27

2025 · SiriusDecisions (now Forrester)

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Attribution: SiriusDecisions (now Forrester) View source

Lighthouse Research Team

Last verified: 2026-09-27 · How we verify data →

Source verified Evidence graded

Value

25%

Unit

Percentage

Data Vintage

2025

Entity

B2B leads generated by marketing

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

SiriusDecisions (now Forrester) Primary Tier C

https://www.leadpipe.com/blog/lead-scoring-with-visitor-behavior-and-intent/ ↗

Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Lead Scoring with Visit Behavior + Intent Data

Gartner’s research on lead management confirms what most revenue teams already suspect: most lead scoring models are broken. They assign points based on firmographic fit - company size, industry, job title - and call it a day. A VP at a 500-person SaaS company gets a high score whether they’re activ…

Original Research

SiriusDecisions (now Forrester) · Original study ↗

Methodology

Cited from SiriusDecisions (now Forrester) research

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

B2B leads generated by marketing: 25% percentage of b2b leads contacted by sales. Source: SiriusDecisions (now Forrester) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-leads-contacted-by-sales

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<blockquote cite="https://lighthousedata.io/data/b2b-leads-contacted-by-sales" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- percentage of b2b leads contacted by sales for B2B leads generated by marketing<br><small>Source: SiriusDecisions (now Forrester) (2025) · <a href="https://lighthousedata.io/data/b2b-leads-contacted-by-sales" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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