B
Evidence Grade B
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accuracy verified by the review judge
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Aging
12%
12% -- lead source share for B2B companies - social media (2024)
Social media accounts for 12% of leads for B2B companies, making it one of the top three lead sources.
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Lighthouse Research Team
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Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://pandabloggers.com/b2b-email-marketing-best-practices ↗
Source Article
B2B Email Marketing | B2B Email Marketing Examples
Email marketing has been one of the most trusted arsenals for B2B marketers all around the world. Though we have seen a lot of new-age communication tools like search engine optimization, social media marketing, instant messaging, and intelligent chatbots, the popularity of email marketing has alway…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot study, cited secondhand
Methodology documented
Segmentation
Industrymarketing
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Plain Text
B2B companies - social media: 12% lead source share. Source: HubSpot (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-lead-source-social-share
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<blockquote cite="https://lighthousedata.io/data/b2b-lead-source-social-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- lead source share for B2B companies - social media<br><small>Source: HubSpot (2024) · <a href="https://lighthousedata.io/data/b2b-lead-source-social-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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