B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
13%
13% -- average mql to sql conversion rate for B2B marketers (2026)
The average conversion rate from marketing-qualified leads (MQL) to sales-qualified leads (SQL) is 13%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Backlinko
Primary
Tier B
https://backlinko.com/b2b-marketing-stats ↗
Source Article
25 Crucial B2B Marketing Statistics
Written by Backlinko Team
In this guide, you’ll find 25+ B2B marketing statistics to have on your radar for 2026.
Unlike most stats posts, all of these stats are 100% up-to-date. In fact, we go back and update this page regularly.
So if you’re looking for B2B mark…
Also cited by
shopify.com
https://www.shopify.com/
2026-08-18
amraandelma.com
https://www.amraandelma.com/
2026-08-18
Original Research
Backlinko
· Original study ↗
Methodology
Implisit
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers: 13% average mql to sql conversion rate. Source: Backlinko (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-lead-generation-mql-to-sql-conversion-rate
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<blockquote cite="https://lighthousedata.io/data/b2b-lead-generation-mql-to-sql-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- average mql to sql conversion rate for B2B marketers<br><small>Source: Backlinko (2026) · <a href="https://lighthousedata.io/data/b2b-lead-generation-mql-to-sql-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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